I love Anthropologie, it is one of my absolute favorite stores. There is one about a block away from my office, and whenever I need a break from the computer and a shot of inspiration, I stroll down 
there and just browse around for a bit. It is like a constantly rotating art exhibit, I want everything I see, and I am always amazed at what the employees create as displays. “My” store has had fantastic chandeliers made from clear plastic hangers, an adorable knitted mittens chandelier, paper craft displays that blows your mind, and right now, a fabulous paper winter wonderland.
I also love their catalog design, so different from all the other ones in everything from the paper it’s printed on to the photography. Stylistically, I think the November 2012 catalog is my favorite to date, but I just the other day got their holiday 2012 catalog in the mail and was even more intrigued than usual. Where was it shot? Most of the images are clearly taken in an old Swedish cottage. I recognize that style so well – the wallpaper, the paintings on the wood, the rough floors, the super low ceilings – from all the “open air museums” my parents dragged us around to when we were teenagers (now one appreciates it of course, but not back then!).
Some of the product names are also Swedish – the skirt “blomma”, the “mormor” cardigan, the “lingon” satchel (flower, grandmother and lingonberry in Swedish) – and that blond child wearing the traditional folk dress could not look more Swedish if she tried.
I have been searching all over the internet to find out where it is, but no luck. Does anyone know? I’d love to find out!
Leave a Reply